Coverage that fills rooms, books tables, and puts destinations on the itinerary.

I'm Owais, a Dubai-based food and travel creator. Every month, 2.4M people across the UAE, KSA and UK follow what I make, at 6.2% engagement. Restaurants bring me in for launches; hotels and destination boards bring me in when they want a property to feel worth booking. Licensed, full usage rights, ready when you are.

Request media kit & rates See recent work
  • UAE Media Council licensed
  • Full usage rights
  • 5–7 day delivery
Followers 185K+
Monthly Reach 2.4M
Engagement 6.2%
Audience UAE / KSA / UK
Engagement benchmark: industry avg 1–3%
Proof of Craft

Nearly every Michelin-starred kitchen in Dubai. Covered.

That same editorial eye goes into the hotels, resorts and destinations people travel for, too.

  • Atlantis The Royal
  • Five Palm Jumeirah
  • Four Seasons
  • Atlantis The Royal
  • Five Palm Jumeirah
  • Four Seasons
  • Visit Dubai
  • Emaar Hospitality
  • Jamavar
  • Visit Dubai
  • Emaar Hospitality
  • Jamavar
  • Mimi Mei Fair
  • Little Miss India
  • Khadak
  • Mimi Mei Fair
  • Little Miss India
  • Khadak
Who's Watching

My audience is your next guest

You buy on audience fit, not follower count. Here's the breakdown.

Age

25–34
48%
35–44
31%
18–24
12%
45+
9%

Top geographies

UAE
41%
Saudi Arabia
22%
UK
14%
Rest of GCC
12%
Europe
11%
Gender 54% women · 46% men
Audience interests Fine dining · luxury travel · hotels & resorts · premium lifestyle
Income skew High disposable income · frequent international travellers

Affluent GCC and UK travellers in prime booking age, already planning their next stay. The exact profile a luxury property pays to reach.

Recent Work

Recent coverage

A snapshot of recent work, with live numbers.

1.4M · 62KIG Video
Desert dunes aerial
890K · 41KIG Reel
Coffee pour close-up
340K · 18KIG Post
Camera flatlay
2.1M · 94KIG Reel
Low-light restaurant ambience
670K · 29KIG Post
Hotel pool sunrise
1.1M · 52KIG Reel
Fine-dining plated dish
Partnerships

Coverage that fills rooms and tables

Restaurants, hotels, destinations. Every brief is different. Every campaign is built around one number: bookings.

  1. The Opening Story

    A cinematic reveal of a room, a dining room or a destination that makes a viewer stop and search for availability. Yours to run on paid and owned channels.

  2. The Experience Series

    3–5 pieces across your signature experiences: F&B, interiors, spa, pool or local programming. Each one framed as the stay or meal your ideal guest is already searching for.

  3. The Content Library

    Every asset in full resolution with 12-month paid-media usage rights. Campaign-ready stock for your own channels.

  4. Audience Match

    77% UAE, KSA and UK, aged 25–44, high disposable income, frequent travellers. Your booking pipeline, not a vanity reach number.

48 hrs Typical time to fully booked after launch coverage
14% Average save rate (industry benchmark: 2–3%)
6.2% Engagement rate (industry benchmark: 1–3%)
Engagement Models

Ways we can partner

  1. 01

    Hotel & resort press trips

    Press trips and residencies, typically 2–5 days. Full package: reels, stories, photo set and usage rights, scoped to your campaign.

  2. 02

    Destination campaigns

    Tourism boards and regional launches. Multi-piece narrative coverage that puts a destination on the itinerary.

  3. 03

    Restaurant & cafe features

    Dedicated reel, story set and carousel for openings and seasonal menus, shot, edited and posted by me.

  4. 04

    Ambassadorships & licensing

    Long-term partnerships and content licensing. A consistent, on-brand presence across a season or property portfolio.

  5. 05

    International press trips

    Available beyond the UAE, with engaged audiences across KSA, the UK and Europe. Permitting and compliance handled; deliverables scoped per trip.

Start a Conversation

Let's build something together

Tell me about your venue, property or campaign. I'll send the media kit, rates and usage rights within 24 hours.

Prefer email? hello@owaiskhan.co ·